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For any organization, protecting the welfare of staff and contractors is paramount. Training is a key part of ensuring everyone stays safe in the workplace. One of the best ways to deliver this is to create engaging and easy-to-follow health and safety videos..

 

Why is video so effective? According to one study, learners only retain 10% of the information they read or hear. With video, they remember 95%.

 

Many companies turn to outside production companies to create training videos for them. Below, find out how to create different types of training videos for your clients.

 

Tip 1: Understand your client's needs

 

When creating training videos on health and safety, you need to find out what the client wants.

 

This often involves speaking with a health and safety manager to discover what content they actually need. 

 

Some subjects you create videos on will include strict regulations or rules. Examples of this might be handling dangerous waste or safeguarding children. Your client may also wish to address staff wellbeing and mental health safety.

 

Some key topics for employee training videos include:



  • Workplace health and safety videos: Show your client’s staff how to minimize the risks they face during their everyday tasks 
  • Occupational health and safety videos: Teach viewers how to recognize and report hazards in their workplace. Give them practical advice on how to prevent workplace injuries and a grounding in relevant health and safety laws
  • First aid and medical emergency videos: Educate your client’s staff on how to deal with and treat an injured colleague or customer 
  • Mental health videos: Help your client’s staff manage their stress and show employees how they can support other people’s wellbeing
  • Emergency evacuation video: Demonstrate the correct way to clear a business’s premises in the event of a fire or other incident

 

Some clients may also want videos about the risks that customers, suppliers, and contractors face. These could include:



  • Customer safety videos: These can help clients deliver better customer service. One example of this might be tutorial videos in trampolining centers on how kids should behave when using the equipment
  • Contractor safety videos: These are essential for contractors who need to know your client’s health and safety policies
  • Supplier safety videos: Crucial for firms whose suppliers visit their premises. An example might be a freight carrier dropping off goods (such as hazardous materials) at a warehouse

 

Tip 2: Select the right video format

 

To make the most effective training videos for your clients, choose a format that they’re most likely to understand and connect with. The best way to pass on knowledge is to make it engaging to the audience you’re addressing.

 

Here are some types of video formats that could work for your client:



  • Animated training videos: These can be very useful for breaking down complex safety procedures. They can also help if you need to explain abstract ideas or processes that would be hard to film
  • Live action videos: Use these to demonstrate physical tasks in real-life situations. You could show how to use equipment, manage emergency responses, and share manual handling procedures
  • Short explainer videos: Consider using these to update your audience on new guidelines. They can be very useful for giving viewers a quick refresher on key health and safety topics
  • Long-form videos: For complex subjects, long-form videos may be best. You can include detailed explanations and demonstrations to help improve learner understanding
  • Screen recorder videos: These are ideal if you need to train staff on computer-related subjects. For example, this could be a step-by-step guide on operating a workplace hazard identification system

 

Take this opportunity to think about your client’s wider training programs and how video content plays a part in them.

 

For example, they might operate a care facility and use hoists to move patients into and from wheelchairs. A manual handling training video will be useful for staff to teach them how to use the equipment. You could also suggest that the client prints training materials to reinforce the lessons in the video.

 

Tip 3: Use humor where appropriate

 

Making a funny health and safety video can make learning more relatable and memorable. Humor also helps keep the viewer’s attention, particularly if your target audience is young.

 

However, when delivering certain subjects on health and safety, a funny video might not be appropriate. So make sure the humor you use doesn't undermine the seriousness of the message.

 

For example, your video could transport a worker from the 1970s into the modern workplace. She appears puzzled by the safety signs and equipment. Her attitude, look, and language are that of the time - she is a fish out of water. To set the tone, you use a classic rock soundtrack from this era in the background.

 

She gets in a forklift truck to start operating it but she doesn’t understand the sensors and digital controls. Her attempt to operate the equipment goes wrong - in a funny way. Then a worker from today steps in to help and show her how modern forklifts operate.

 

Tip 4: Add interactive elements

 

Putting interactivity into your videos can really increase viewer engagement. Not only that, it can also help viewers retain much more information by turning passive viewers into active participants.

 

One approach to this could be to "choose your own adventure". The video shows a worker with a choice in front of him. The choice concerns a safety matter, like, for example, whether he should put on protective gear or not.

 

The viewers in the classroom vote on which action he should take. Countdown music plays as they make their choice under a time restriction. Based on their answer, the video would play out what happens next, prompting a discussion on whether this was the correct decision or not. 

 

Tip 5: Make your video emotive

 

A great way to get a message across to learners is using emotions. Emotions make videos more memorable. Health and safety videos can leverage emotion in a number of ways. One popular way is to share real stories or scenarios to show workers what risks they face.

 

For example, if someone's had a close call in a client's workplace, getting a testimonial from them would be very powerful. The more the lessons reflect the actual working environment of the learners, the better. This makes the video much more real and immediate to them.

 

Tip 6: Start editing training videos for clients

 

Creating health and safety videos can be a great way to build your video production business. Videos that deliver information effectively keep your client’s workforce safe, bringing huge benefits to their company. So creating an engaging, high-quality edit might lead to more corporate work from them. 


To create a top-notch training video, use the tips above and choose high-quality better-than-royalty-free music from our catalog. This will add the finishing touch to your content and help deliver the essential information they need more effectively.

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