Christmas 2025: What Types of Content Perform Best

If you're still on the hunt for something special to post on your socials this Christmas, take inspiration from the new social media trends gaining traction right now.

But don't ignore old favourites either. We'll also dive into tried and tested social strategies from Christmases past that are worth dusting off and regifting this year.

Here are six of the best approaches to social posting in Christmas 2025.

 

1. Gift guides

Hear us out. The search landscape has changed dramatically, which means the way we're online searching for gifts has too. Gift guides are a no-hassle SEO-boosting opportunity we wouldn't be without as long as they're playing by the new rules.

Highly specific, keyword-rich guides will far outperform generic ones, especially when they focus on real shopping challenges like "best tech gifts for women under 50 dollars" rather than simply "gifts for her." That's what's going to drive the most traffic.

Think about how you'd ask ChatGPT for a gift idea. It would likely be different to what you'd type into the Google search bar.

These "large language models" are designed to handle long, complex requests. So, you might ask for a "lesser known" or "last minute" gift idea according to the recipient's gender, age, job type and interests. One which also meets your own specific budget requirements.

Design your gift guides to respond to the common elements in these long-tail questions. The competition will likely be lower, with a greater potential for conversion.

 

2. Holiday hacks

Holiday season survival content consistently performs well. And, given that 77% of Americans are anxious about money right now, helpful hacks to save money during the holiday season, when spending pressures are naturally higher, are especially welcome.

How-to tutorials for DIY crafts, Christmas recipes on a budget, or home-made decoration ideas are all great money-saving survival hacks. This video, for example, shows a novel way to present a gift card or cash card to make cash gifts more visually appealing.

Optimize for relevant queries to give your content the best chance at showing up for the right audience.

Other helpful hacks include when to shop to avoid the crowds and find good deals on popular Christmas items, how to wrap odd shaped gifts, and how to cope with Christmas travel madness.

 

3. Advent calendars (again)

The classic advent calendar trend is back. And why not, when it works so well with major social media trends that don't ever seem to go away, like unboxing, countdown content and prize giveaways. You could even incorporate a new TikTok trend for out-there products you reveal with #tiktokmademebuyit.

The key to successful advent calendar content is having a clear goal in mind. Whether you're building anticipation for a product launch, driving daily engagement, or creating a sense of community, your advent calendar content should work collectively towards this goal.

 

4. Christmas tree transitions

Since it's the start of the season, Christmas tree transitions are all over social media right now, and people are getting even more creative with them this year.

Here are a few popular ideas you can copy for your own transition:

• Push in with the camera towards the tree until its foliage fills the shot and then pull out to reveal your final creation.
  
  
• Hold a bauble in front of your Christmas tree (something large enough to obscure the tree during a close up) and spin the bauble while pushing the camera in towards it. Pull out of the shot to reveal your decorated tree.
  
  
• Toss a bauble (preferably not a glass one!) at your bare Christmas tree and, at the moment of impact, cut to a shot of your fully decorated tree.
  
  
• Throw a bauble grenade-style at your tree and dive for cover or shut yourself behind a door. Cut to a shot of you emerging to a perfectly decorated tree. Most creators use military-style audio and sound FX to accompany this trend.
  
  
• Use the classic finger click transition. Point your camera into the place your Christmas tree will be positioned. Hold your arm out (preferably wearing something festive), click your fingers, and cut to a shot of your tree.

 

5. GRWM content and Christmas morning chaos

Get ready with me content isn't going away and whether you're staying home in festive pyjamas or dressing up for a grand meal out with family and friends, Christmas morning offers the perfect opportunity to post a special, festive GRWM edition.

While it's a few years old now, capturing the frenzy of Christmas morning is still a special way to celebrate the day on social media. The present opening, kids screaming and vision of a perfectly decorated tree strewn with discarded wrapping paper is a rite of passage.

It's the culmination of weeks of planning gifts, navigating piles of postal deliveries and nights spent quietly wrapping everything - so why not share the pay-off with your followers.

 

6. Turning points content (the Piano Man trend)

While not exclusively a style of Christmas content, #PianoManTrend videos have been growing in popularity.

The idea is this: Creators look back at a meaningful moment in their life, which, while seeming inconsequential at the time, actually changed their destiny.

Creators usually show a recording of themselves from this moment in time, where, unknowingly, they were at a crossroads. Or, they show a recording of themselves now, happy with the way life has turned out. Then, they overlay the video with text that goes like this:

First clip: At some point in your life [insert the moment that changed the course of your life e.g. you're going to meet a guy/girl at a friend's wedding who asks you to dance]

Second clip: It's very important that you [insert response that led you to where you are today e.g. say yes / do it / listen.]

The reason for the name "piano man trend" is that these clips always use Billy Joel's semi-autobiographical song "Piano Man".

The song choice is emotionally charged and very stirring, which helps to amplify the content's message. The content itself inspires a sense of nostalgia, reflection and giving thanks, which is why it works perfectly at this time of year.

 

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