Dubbed Universal Music for Creators, the new service gives consumers unlimited access to a pre-cleared music and sound effects library, starting at $5.99 per month.
The program features what Universal says is over 50,000 “top-quality tracks” and 200,000 sound effects, "powered by a team that is constantly sourcing and creating the newest sounds to meet the dynamic needs of today’s creators".
Universal clarifies in the FAQs that "claims-free music means that once you buy a subscription license, no further royalties are due to be paid by you for the use of the tracks".
In launching Universal Music for Creators, Universal Music Publishing Group claims to be the first major music publisher to offer a subscription program to pre-cleared tracks that allow creators to add music and SFX to videos and podcasts without copyright claims.
Universal says that its Universal Music for Creators service “allows its users to find the right tracks at break-neck speeds, function and over 80 regularly updated playlists tailored specifically for creator content, curated by highly seasoned TV and film music directors”.
At launch, the new service features various guides including one explaining how to use the service and what ‘Royalty-free music really means’.
Universal Music for Creators offers two pricing tiers.
The ‘Creator’ tier starts at $5.99 per month and gives users unlimited access to the music and sound effects library.
They also get clearance across personal YouTube, Facebook, Instagram, and Twitch platforms, podcasting channels, and personal websites, plus clearance for one channel per platform and one monetized YouTube channel.
Starting at $12.99 per month, the ‘Creator Pro’ tier is intended for commercial subscribers who use music and sound effects for their business or client work. This can include freelancers, small businesses, and self-employed individuals.
In launching Universal Music for Creators, the major music company is launching a serious new rival to existing royalty-free music platforms.
According to UMPG, the catalog of music now available via the new Universal Music for Creators service was previously only available to TV and film industries, and "boasts more tracks and SFX than any other claims-free music subscription service."
UMPG adds that the new program "reinforces [its] strategic approach and commitment to integrating artist-driven initiatives into its audio products and services."
"INNOVATIVE PROGRAMS LIKE THIS EXEMPLIFY WHY UNIVERSAL PRODUCTION MUSIC CONTINUES TO LEAD THE INDUSTRY." - JODY GERSON, UMPG
Commenting on the launch, Jody Gerson, UMPG Chairman and CEO, said: "Universal Music for Creators delivers our unparalleled production music library to content creators everywhere for the first time."
"Innovative programs like this exemplify why Universal Production Music continues to lead the industry."
"WE’RE THRILLED TO BECOME THE FIRST MAJOR PUBLISHER TO OFFER PRODUCTION MUSIC TO CONTENT CREATORS AS A SUBSCRIPTION SERVICE AND GROW THE ACCESSIBILITY OF OUR MUSIC CATALOG." - JANE CARTER, UNIVERSAL PRODUCTION MUSIC
Jane Carter, President of Universal Production Music added: "We’re thrilled to become the first major publisher to offer production music to content creators as a subscription service and grow the accessibility of our music catalog."
"With a brand heritage that signifies trust, quality and prestige, Universal Music for Creators will provide affordable, hassle-free music and sound effects for the most imaginative creators."
"We are excited to provide yet another innovative opportunity to support our talented production music songwriters and composers."
Published in Music Business Worldwide, read the full article here.